Customer Discovery & Persona Mapping

Understanding your users deeply is the foundation of product, marketing, and sales success.

We guide you through structured discovery processes to help uncover your users’ real needs, motivations, and behaviors. Using interviews, observation, and segmentation frameworks, we create detailed personas that reflect your actual or ideal customer base.

These personas inform your positioning, messaging, product features, and acquisition strategies.

For startups unsure about who they’re building for, this service provides critical clarity and alignment.